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| Pics all from Lookbook.nu |
Since the soical media has become one of the most significant influence on fashion people, many brands are trying to control social media to help their brand advertisement and image.
American Apparel is one of the first brand has collaboration with lookbook.nu(the biggest self uploading fashion website) to release their 64pgs "look"book in their stores. The LOOKBOOK.nu lookbook by American Apparel is a 64-page collection of 132 inspirational American Apparel looks created by 77 of Lookbook.nu's own members. Lookbook.nu members have submitted photos featuring their favorite AA pieces and now there are about 7,000 looks of people wearing AA pieces.
The way of AA's strategy to use their fans photo to make lookbooks instead of using models to feature their pieces gives us a good example of interacting with customers and also how to strategize social media.
Here's video showing how the lookbook looks like:
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